The classical song famously featured in the De Beers commercial is "Palladio (1st Movement)" by the Welsh composer Karl Jenkins. Its distinctive and powerful string orchestration has made it synonymous with the luxury and elegance of diamonds.
The Iconic Piece: Palladio (1st Movement)
"Palladio" is a concerto grosso for string orchestra, composed by Karl Jenkins in 1995. The "1st Movement" is the most recognized part and gained widespread fame due to its use in the De Beers advertising campaigns, beginning in the late 1990s and continuing into the 2000s. The piece's rhythmic drive and majestic melody perfectly complemented the imagery of diamonds, evoking a sense of timeless beauty and grandeur.
The composition is named after the 16th-century Italian Renaissance architect Andrea Palladio, whose harmonious and symmetrical designs inspired Jenkins' musical structure. The piece is part of a larger work or collection sometimes referred to as Diamond Music, highlighting its direct connection to the famous advertisements. The arrangement most commonly associated with the commercial features the combined talents of The Smith Quartet and the London Philharmonic Orchestra.
Why "Palladio" Resonates
The selection of "Palladio (1st Movement)" for the De Beers commercials was a stroke of genius. Its strong, memorable melody and driving rhythm create an immediate impact, while its classical structure lends an air of sophistication and enduring quality, much like the diamonds it was advertising. The piece's ability to evoke feelings of aspiration, beauty, and timelessness made it an ideal soundtrack for a brand selling symbols of eternal love and commitment.
Key Details of "Palladio (1st Movement)"
To provide a clear overview, here are the essential details of the classical piece:
| Detail | Description |
|---|---|
| Song Title | Palladio (1st Movement) |
| Composer | Karl Jenkins |
| Composition Year | 1995 |
| Musical Form | Concerto Grosso for string orchestra |
| Associated Album | Diamond Music (or Adiemus: Songs of Sanctuary, where it's also included) |
| Notable Performers | The Smith Quartet, London Philharmonic Orchestra |
| Commercial Association | De Beers diamond advertisements |
This powerful and elegant piece continues to be a favorite in classical music and remains instantly recognizable to many because of its indelible link to the iconic diamond commercials.
