As of April 2010, the fee for public appearances by the Budweiser Clydesdales was $2,000 per day.
Understanding the Appearance Fee
Anheuser-Busch, the parent company of Budweiser, introduced a daily charge for public appearances of its iconic Clydesdale horses. This marked a significant shift in policy from decades prior, when the brewer largely absorbed the costs associated with showcasing the horses to adoring crowds.
The $2,000 daily fee was specifically for public appearances. This decision reflected a change in how the company managed the widespread popularity and operational costs of maintaining and transporting these magnificent animals for various events.
Below is a summary of the key information regarding the appearance fee:
Item | Cost | Details |
---|---|---|
Daily Appearance Fee | $2,000 | This fee was introduced in April 2010 for public events. It represented a departure from a long-standing practice where the company typically covered most expenses for the Clydesdales' engagements, allowing them to appear at events without a direct charge to the organizers. |
This fee underscores the operational expenses and logistical complexities involved in arranging public displays of the Budweiser Clydesdales, which include significant costs for their care, housing, transport, and handlers.