The Coach Creed is a distinct statement found within many of the brand's bags, serving as an assurance of authenticity and a declaration of their commitment to high-quality materials and craftsmanship. It details the natural characteristics of the leather used in their products.
The Exact Wording of the Coach Creed
The Coach Creed, typically printed in all capital letters, states the following:
"THIS IS A COACH BAG. IT IS MADE OUT OF A COMPLETELY NATURAL GLOVE TANNED COWHIDE. THE SCARS, SCRATCHES, VEINS AND WRINKLES ARE NATURAL CHARACTERISTICS OF FULL GRAIN LEATHERS."
Understanding the Core Message of the Coach Creed
The creed serves multiple purposes, primarily educating the consumer about the genuine nature of their Coach product. It emphasizes the use of high-quality, natural materials and sets expectations regarding the unique qualities of such leather.
Here's a breakdown of what each part of the creed signifies:
| Key Aspect | Creed Statement | Significance |
|---|---|---|
| Brand Identity | "THIS IS A COACH BAG." | This opening phrase immediately establishes the product's authenticity and proudly associates it with the Coach brand, serving as a primary identifier against imitations. |
| Material Quality | "IT IS MADE OUT OF A COMPLETELY NATURAL GLOVE TANNED COWHIDE." | This highlights the premium material choice: glove tanned cowhide. This type of leather is renowned for its exceptional softness, durability, and ability to age beautifully, reflecting Coach's dedication to using natural, high-quality resources. |
| Natural Characteristics | "THE SCARS, SCRATCHES, VEINS AND WRINKLES ARE NATURAL CHARACTERISTICS OF FULL GRAIN LEATHERS." | This crucial part educates consumers that apparent "imperfections" such as scars, scratches, veins, and wrinkles are not flaws but inherent qualities of genuine full grain leather. These marks confirm the leather's natural origin and uniqueness, distinguishing it from processed or synthetic materials. |
In essence, the Coach Creed serves as a mini-declaration of authenticity, quality, and the unique beauty of natural leather, fostering an appreciation for the craftsmanship and materials that go into each bag.
