zaro

Is Folgers as good as Starbucks?

Published in Coffee Comparison 4 mins read

The question of whether Folgers is "as good" as Starbucks largely comes down to individual preference, although a notable independent taste test found a specific Folgers blend preferred over a Starbucks roast.

It's challenging to give a definitive "yes" or "no" because "good" is subjective and influenced by various factors, including taste profile, brewing methods, price, and overall brand experience. However, there is evidence supporting Folgers' standing in direct taste comparisons.


Understanding Coffee Preference: More Than Just Taste

Coffee preference is a complex interplay of several elements. What one person considers "good" coffee, another might not. Key factors include:

  • Taste Profile: Are you looking for a bold, dark roast, a lighter, more nuanced flavor, or something in between?
  • Aroma: The smell of coffee significantly impacts the perceived taste.
  • Acidity: The bright, lively notes in coffee.
  • Body: The mouthfeel or weight of the coffee.
  • Aftertaste: How the flavor lingers after swallowing.
  • Brewing Method: How coffee is prepared (drip, pour-over, espresso, French press) dramatically alters its flavor.

Blind Taste Test Results: A Head-to-Head Comparison

While individual preferences vary, a specific independent blind taste test conducted among coffee drinkers across eight major U.S. markets yielded a clear result: the majority of participants preferred Folgers Black Silk coffee over Starbucks French Roast. This suggests that when directly compared without brand bias, Folgers can hold its own, and even be preferred, in terms of taste for certain roast profiles.

This particular test focused on a dark roast comparison, highlighting that for consumers who enjoy a robust, dark coffee, Folgers Black Silk can be a strong contender.

Folgers vs. Starbucks: A Comparative Overview

Here’s a comparison of Folgers and Starbucks across various aspects:

Feature Folgers Starbucks
Taste Preference Preferred in a specific blind taste test (Black Silk vs. French Roast) for a majority of participants. Highly popular globally with diverse roast profiles and specialty drinks.
Primary Offering Primarily known for ground coffee for home brewing (e.g., Folgers Classic Roast, Black Silk, 1850). Offers a wide range of coffee beans, ground coffee, ready-to-drink beverages, and a full café experience.
Price Point Generally positioned as a more affordable, everyday coffee option for home brewing. Considered a premium brand with higher price points for beans, ground coffee, and beverages.
Availability Widely available in supermarkets, mass retailers, and online stores. Available in cafes worldwide, supermarkets, mass retailers, and online.
Brand Focus Emphasizes convenience, value, and a consistent "cup of Joe" for daily consumption at home. Focuses on a gourmet coffee experience, diverse menu, and a social café atmosphere.
Variety Offers various roasts (light to dark) and forms (ground, instant, K-Cups). Provides an extensive selection of single-origin beans, blends, roasts, and customizable beverages.

Which Coffee is Right for You?

Choosing between Folgers and Starbucks ultimately depends on your priorities:

  • For Value and Home Brewing: If you're looking for an economical, consistent cup of coffee to brew at home, and especially if you prefer a dark roast, Folgers—particularly its Black Silk blend—could be an excellent choice, as evidenced by taste test results.
  • For Variety and Experience: If you enjoy exploring different coffee types, specialty beverages, or the social aspect of a coffee shop, Starbucks offers a broader range of options and a distinct café experience.
  • For Specific Roast Preference: As the blind taste test indicates, for those who favor a dark roast, Folgers Black Silk proved to be the preferred option over Starbucks French Roast in that particular comparison.

In conclusion, while Starbucks has a reputation for premium, specialty coffee and a café experience, Folgers offers a strong, accessible option for home brewing, with specific blends like Black Silk demonstrating a preference among consumers in independent taste tests. The "goodness" is in the eye, or rather, the palate, of the beholder.