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Who Bought Caribou Coffee?

Published in Coffee Industry Acquisitions 1 min read

Caribou Coffee was acquired by JAB Holding Co., a Luxembourg-based conglomerate, in 2012.

Details of the Acquisition

The acquisition of Caribou Coffee by JAB Holding Co. was a significant event in the coffee industry. This move was part of a broader strategy by JAB to expand its portfolio of coffee and restaurant brands.

Key Information Regarding the Acquisition:

  • Acquirer: JAB Holding Co.
  • Year of Acquisition: 2012
  • Other Simultaneous Acquisition: Alongside Caribou Coffee, JAB also acquired Peet's Coffee & Tea Inc., which was the predecessor company to JDE Peet's.

Post-Acquisition Changes

Following the acquisition, JAB Holding Co. implemented several changes to Caribou Coffee's operations and branding strategy:

  • Store Closures: Approximately 80 Caribou Coffee stores were shut down.
  • Rebranding Efforts: An additional 88 Caribou stores were rebranded to operate under the Peet's Coffee banner.
  • Reopenings: Despite the initial closures and rebranding, several Caribou Coffee locations have since reopened in the U.S., indicating a dynamic operational strategy post-acquisition.

This acquisition highlights JAB Holding Co.'s influence in the global coffee market, bringing various prominent coffee brands under its umbrella.