Yes, Black Rifle Coffee has experienced a decline in sales specifically from its retail locations, known as "Outposts."
Overview of Sales Performance
In a direct comparison of recent financial periods, revenue generated from Black Rifle Coffee's company-operated retail shops saw a noticeable decrease. This particular segment, referred to as Outposts, recorded lower sales figures when comparing the third quarter of 2024 to the same period in the previous year.
Key Financial Data: Retail Outposts
The following table highlights the change in revenue for Black Rifle Coffee's Outposts:
| Metric | Third Quarter 2023 | Third Quarter 2024 | Change (Absolute) | Change (Percentage) |
|---|---|---|---|---|
| Outpost Revenue | $6.2 million | $5.5 million | -$0.7 million | -11.4% |
This data indicates a 11.4% decrease in revenue from these retail outlets, translating to a reduction of $0.7 million in sales for this specific channel.
Analyzing the Decline
The identified sales loss pertains to a specific channel—Black Rifle Coffee's physical retail shops—during the third quarter comparison between 2023 and 2024. While this shows a reduction in one significant area of their sales operations, the broader context of the company's overall financial performance across all its various sales channels (such as direct-to-consumer or wholesale) is not provided here. However, for the segment of their business that includes their branded coffee shops, a sales decline has indeed occurred.
