IMG, a global leader in events, media, sports, and fashion, owns a majority stake in Barrett-Jackson, the renowned collector car auction and live events firm. IMG is an entity operating under the larger Endeavor group.
Understanding the Ownership of Barrett-Jackson
Barrett-Jackson, recognized for its high-profile collector car auctions, became part of a larger entertainment and sports conglomerate through a strategic acquisition. The majority ownership lies with IMG, which has a significant presence in various sectors of the global events and media industry.
The Role of IMG and Endeavor
IMG operates as a powerful subsidiary of Endeavor, a comprehensive global entertainment, sports, and content company. Endeavor's extensive portfolio includes a diverse range of high-profile assets, such as:
- Ultimate Fighting Championship (UFC): A leading mixed martial arts organization worldwide.
- Miss Universe: The internationally recognized annual beauty pageant.
This acquisition strategically positions Barrett-Jackson within IMG's vast network, allowing the auction house to potentially leverage IMG's global reach, marketing expertise, and event management capabilities to further expand its brand and offerings. The integration into Endeavor's broader ecosystem also provides synergies with other major events and media properties.
Barrett-Jackson's Place in the Collector Car Market
Barrett-Jackson remains a cornerstone of the collector car world, known for its dynamic auctions that attract a global audience of enthusiasts and collectors. The firm continues to host events featuring a wide array of classic, custom, and rare vehicles. While IMG holds the majority stake, the operational leadership and brand identity of Barrett-Jackson typically maintain continuity, benefiting from the strategic backing of its new parent company.
For more information on the acquisition, insights can be found in reputable business news sources, such as Forbes.
