CLC stands for The Collegiate Licensing Company, a prominent entity in the college sports licensing industry.
The Collegiate Licensing Company (CLC) has been the leading collegiate trademark licensing company for over four decades. It specializes in connecting passionate college fans with their favorite college brands, managing licensing programs for nearly 200 colleges, universities, athletic conferences, and bowl games across the United States.
Role and Importance of CLC
CLC's core mission is to manage and protect the brand assets of its collegiate partners. This involves several key functions:
- Brand Management and Protection: CLC ensures the proper and authorized use of university trademarks, logos, and other intellectual property on merchandise. They actively work to combat counterfeit products, thereby preserving the integrity and value of collegiate brands.
- Licensing Program Development: The company creates and administers comprehensive licensing programs, granting rights to manufacturers to produce a wide range of products—from apparel and accessories to home goods and collectibles—bearing collegiate marks.
- Revenue Generation: Through these licensing programs, CLC generates significant royalty revenue for its partner institutions. This revenue is often reinvested into various university initiatives, including academic programs, student scholarships, athletic departments, and facility upgrades.
- Market Expansion: CLC continuously explores new product categories and retail channels to maximize the market reach and consumer engagement with college brands.
CLC's Affiliation
CLC operates as a division of IMG Licensing, which is a part of the global sports and entertainment giant Endeavor. This affiliation provides CLC with extensive resources, a vast global network, and deep industry expertise, further solidifying its position as the leader in collegiate licensing.
For more detailed information about collegiate licensing and CLC's impact, you can visit the IMG Licensing collegiate section.
