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What is the color for fear?

Published in Color Psychology 1 min read

The color associated with fear is black.

According to research where 661 undergraduates were asked to associate colors with emotions, the color most consistently linked to fear was black. This association was found across all nations in the study, indicating a cross-cultural tendency to link the emotion of fear with the color black. Other emotions, such as anger, were also linked to black and red, while jealousy was linked to red.

Here's a breakdown of the findings:

  • Fear: Black
  • Anger: Black and Red
  • Jealousy: Red
Emotion Color(s)
Fear Black
Anger Black and Red
Jealousy Red

This research highlights how people often use colors to represent complex emotions, with black being a dominant color for feelings of fear.