Cision was acquired by Platinum Equity, a global private equity firm.
The acquisition marked a significant event in the media intelligence and communications software industry. Cision, recognized as a major provider of media insights and comms software, was purchased for a substantial sum, reflecting its value and position in the market.
Details of the Acquisition
The transaction involved Platinum Equity, a well-established private equity firm, taking ownership of Cision. This strategic move aimed to leverage Cision's robust platform and market presence, potentially enhancing its capabilities and expanding its reach.
Here's a quick overview of the key details:
| Detail | Information |
|---|---|
| Buyer | Platinum Equity |
| Acquired Company | Cision |
| Nature of Cision | Major media insights and comms software company |
| Reported Purchase Price | $2.7 billion |
About Cision
Cision provides a comprehensive suite of software and services for public relations, marketing, and communications professionals. Its offerings enable users to:
- Identify influencers and media contacts: Streamline outreach efforts.
- Distribute press releases: Ensure wide dissemination of news.
- Monitor media coverage: Track mentions across various platforms.
- Analyze campaign performance: Measure the impact of communication strategies.
These tools are crucial for businesses and organizations looking to manage their public image, engage with their audience, and measure the effectiveness of their communication initiatives.
About Platinum Equity
Platinum Equity is a global private equity firm specializing in mergers, acquisitions, and operations. The firm focuses on acquiring companies that can benefit from its operational expertise and capital resources. Their portfolio typically includes businesses across a wide range of industries, with a strong emphasis on improving operational efficiency and driving growth post-acquisition. The acquisition of Cision aligns with their strategy of investing in leading companies with strong market positions.
