PDI, a global provider of enterprise solutions for the convenience retail and petroleum wholesale industries, acquired Zipline on June 18, 2020.
The acquisition brought Zipline's expertise in ACH payment and mobile payment technology under PDI's umbrella, significantly enhancing PDI's marketing platform. This strategic move aimed to expand PDI's offerings in consumer engagement and payment solutions for its vast network of convenience stores and fuel retailers.
Key Details of the Acquisition
The integration of Zipline's innovative payment solutions into PDI's comprehensive suite of products provided considerable benefits for customers in the convenience retail and petroleum sectors.
- Acquirer: PDI (PDI Software), known for its Enterprise Resource Planning (ERP), Fuel Pricing, Logistics, and Marketing Cloud solutions.
- Acquired Company: Zipline, recognized as an industry leader for ACH payment processing and a prominent provider of mobile payment technology.
- Acquisition Date: June 18, 2020.
- Strategic Rationale: To enhance PDI's marketing platform by integrating advanced payment capabilities, thereby offering more robust loyalty and payment programs to retailers and their consumers.
Here’s a concise overview of the acquisition:
| Feature | Description |
|---|---|
| Acquiring Entity | PDI, a leading global provider of ERP, Fuel Pricing, Logistics, and Marketing Cloud solutions primarily serving the convenience retail and petroleum wholesale industries. |
| Acquired Entity | Zipline, an innovator in ACH payment solutions and mobile payment technology. |
| Date of Acquisition | June 18, 2020 |
| Purpose | To strengthen PDI's offerings in consumer engagement and payment processing, thereby enhancing their overall marketing platform and providing more comprehensive solutions for their clients to manage loyalty and payment programs effectively. |
This acquisition underscores the growing importance of integrated payment solutions and loyalty programs within the retail sector, particularly for businesses focused on fuel and convenience. By combining forces, PDI aimed to deliver a more seamless and efficient experience for both retailers and their end-consumers, driving digital transformation in the industry.
