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Is SPC owned by Coca-Cola?

Published in Company Ownership 2 mins read

No, SPC is not currently owned by Coca-Cola.

Ownership Transition of SPC

SPC, the well-known Shepparton-based fruit processing company, was previously under the ownership of Coca-Cola Amatil. This relationship meant that while SPC operated as a part of a larger corporate family, there were certain strategic limitations on its business activities.

However, in mid-2019, a significant change occurred. Coca-Cola Amatil sold SPC to Shepparton Partners Collective, a private equity-owned group. This acquisition marked a new chapter for SPC, separating its ownership from the Coca-Cola brand.

Strategic Implications of Past Ownership

The former ownership structure under Coca-Cola Amatil had specific implications for SPC's market strategy:

  • Product Restrictions: Under its previous owner, SPC was specifically not allowed to launch beverages. This was a direct result of Coca-Cola Amatil's dominant position in the drinks market.
  • Avoiding Competition: The restriction aimed to prevent SPC from directly competing with its parent company's core business, ensuring no internal market cannibalization.
  • New Market Entry: Following its sale to Shepparton Partners Collective, SPC gained the autonomy to expand its product lines. This freedom has enabled SPC to enter the significant drinks market, directly competing with its former owner's domain.

This strategic shift highlights how changes in corporate ownership can unlock new business opportunities and market ventures for a company.

Key Takeaways

  1. Current Ownership: SPC is now owned by Shepparton Partners Collective, a private equity group.
  2. Former Ownership: SPC was previously owned by Coca-Cola Amatil.
  3. Market Expansion: The sale allowed SPC to overcome previous restrictions and enter the beverage market, a segment it was previously barred from due to its affiliation with Coca-Cola Amatil.