theScore is owned by Penn Entertainment.
Ownership of theScore
In October 2021, Penn Entertainment, a prominent entertainment company, completed the acquisition of theScore, officially known as Score Media and Gaming Inc. This strategic move brought together two significant players in their respective fields, aiming to establish a powerhouse in the North American digital sports media, gaming, and technology sectors.
Key Details of the Acquisition
This pivotal acquisition was designed to leverage the strengths of both entities, merging theScore's robust digital media and sports betting platform with Penn Entertainment's extensive gaming and entertainment portfolio.
Key Detail | Information |
---|---|
Acquirer | Penn Entertainment |
Acquired Company | theScore (Score Media and Gaming Inc.) |
Acquisition Date | October 2021 |
Strategic Outcome | Creation of North America's leading digital sports media, gaming, and technology company |
The Strategic Impact of the Acquisition
The acquisition of theScore by Penn Entertainment was a significant step toward creating a fully integrated sports media and betting ecosystem. By combining theScore's highly engaging digital media content and popular sports betting app with Penn Entertainment's land-based casino and online gaming operations, the combined entity aimed to provide a seamless and comprehensive experience for sports fans and bettors alike. This integration was intended to enhance user engagement, drive cross-promotion, and expand market reach across North America.
For more information on Penn Entertainment's operations and investments, you can visit their official resources.