Wilderness Safaris, now known simply as Wilderness, is a prominent world-leading conservation and hospitality company with deep roots in African ecotourism.
A Legacy of Conservation and Hospitality
What began in 1983 as a passionate group of African guides has since evolved into Wilderness, a pioneering organization dedicated to blending responsible tourism with robust conservation efforts. Their core mission revolves around protecting pristine wilderness areas and empowering local communities across Africa, while offering unparalleled travel experiences.
The Wilderness Brand Family
Wilderness operates as a diverse group of entities that collectively support its overarching goals of conservation and sustainable travel. Its comprehensive brand family includes:
- Non-profit community and conservation entities: Dedicated to direct conservation actions and community upliftment initiatives in the regions where they operate.
- A private airline: Enhancing accessibility to remote wilderness destinations while managing environmental impact.
- Destination management companies: Handling logistics and on-the-ground support for travelers, ensuring seamless and authentic experiences.
- Several travel trade partners: Collaborating with global partners to extend their reach and promote responsible tourism worldwide.
Through this integrated approach, Wilderness aims to create life-changing journeys that contribute directly to the protection of wildlife and the well-being of local people. For more details on their work and initiatives, you can visit the official Wilderness website.
