A Looping Block is a special type of Content Block used to create sophisticated and dynamic content within campaigns.
Looping Blocks are designed for building complex personalization, calculations, and formatting within your campaign content. According to the definition, they are typically utilized in scenarios where you need to build dynamic content consisting of one or more values.
Key Characteristics of a Looping Block
Looping Blocks stand out from standard content blocks due to their enhanced capabilities:
- Dynamic Content: They allow content to change based on data, making campaigns highly personalized.
- Sophisticated Personalization: Go beyond simple name insertion to include detailed, data-driven content.
- Complex Calculations: Enable the inclusion of calculated values directly within the content.
- Advanced Formatting: Offer granular control over how dynamically generated content is displayed.
Typical Uses
While the exact implementation can vary depending on the platform, Looping Blocks are commonly used for tasks like:
- Listing items purchased by a customer (e.g., in an order confirmation email).
- Displaying personalized product recommendations based on browsing history.
- Summarizing activity or events from a user's account.
- Generating tables or lists of data points specific to the recipient.
In essence, if you need to generate a section of content that repeats based on a list of data points or requires complex logic to determine what is shown, a Looping Block is the tool designed for that purpose. It helps automate the creation of highly relevant and detailed content for each individual recipient without manually creating variations for every possibility.
