The global advertising and marketing communications company known as Dentsu is ultimately owned by the Japanese advertising and public relations firm, Dentsu.
Understanding Dentsu's Corporate Structure
Dentsu operates a vast international network, with its prominent multinational media and digital marketing communications arm. This entity, which was previously known as Dentsu Aegis Network and is now often referred to as Dentsu International, is a wholly owned subsidiary of the Japanese parent company.
To clarify the relationship:
| Entity | Description | Ownership/Relationship | Headquarters |
|---|---|---|---|
| Dentsu (Japanese firm) | The parent Japanese advertising and public relations firm | Parent company of the global Dentsu network | Tokyo, Japan |
| Dentsu International (formerly Dentsu Aegis Network) | Multinational media and digital marketing communications company | Wholly owned subsidiary of the Japanese Dentsu firm | London, United Kingdom |
This structure means that while Dentsu International manages significant global operations from its base in London, its strategic direction and ultimate control reside with its Japanese parent. The parent company, Dentsu Group Inc., is a major player in the global advertising industry.
