The slogan for Schlumberger, which has since evolved its identity, is "For a balanced planet." This tagline encapsulates the company's renewed focus and strategic direction.
The Evolution of Schlumberger's Identity and Slogan
"For a balanced planet" is more than just a tagline; it is deeply intertwined with the company's core purpose and culture. It represents a significant step forward, building upon the company's extensive history while enhancing its commitment to a more sustainable and net-zero future. This reflects a pivotal shift in the company's strategic vision.
To illustrate this evolution, consider the following transition:
| Old Name | New Name | Slogan / Tagline | Underlying Purpose |
|---|---|---|---|
| Schlumberger | SLB | For a balanced planet | Drives a sustainable and net-zero future, central to culture |
Significance of "For a Balanced Planet"
The slogan "For a balanced planet" signifies several key aspects of the company's strategic direction:
- Sustainability Commitment: It highlights a strong dedication to environmental sustainability and a reduced carbon footprint.
- Purpose-Driven Approach: The phrase indicates that achieving a balanced planet is central to the company's operations and long-term goals.
- Cultural Integration: It is presented as an integral part of the company's culture, guiding its innovations and business practices.
- Future Focus: The slogan points towards future-oriented solutions aimed at addressing global energy and environmental challenges.
This concise yet powerful slogan communicates the company's ambition to contribute positively to global sustainability efforts, moving beyond traditional industry perceptions to embrace a broader role in securing a balanced future for the planet.
