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Why is it called makeup?

Published in Cosmetics Terminology 1 min read

The term "makeup" originated as a simpler alternative to the word "cosmetics."

Origin of the Term

The term "makeup" became popularized in the early 20th century, largely due to the influence of Maksymilian Faktorowicz, also known as Max Factor. He was a Polish beautician and businessman who created the Max Factor line of cosmetics in the United States.

  • Max Factor's Influence: In 1920, Factorowicz coined the term "makeup" as a more accessible and user-friendly term to describe cosmetic products.
  • Simplicity and Usage: The term "makeup" offered a shorter and more convenient way to refer to the various products used to enhance or alter one's appearance.

Impact

The term quickly gained traction and became the standard term used in the beauty industry and popular culture to refer to cosmetics.

Term Usage
Cosmetics Formal, broader category
Makeup Informal, more common term

The widespread adoption of the word "makeup" reflects a shift toward more accessible and straightforward language in the beauty and fashion industries.