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Does The Hundred Make Money?

Published in Cricket Economics 1 min read

According to the England and Wales Cricket Board (ECB), The Hundred has generated an annual profit in each of its three seasons since its launch.

Reported Financial Performance

The ECB has publicly declared that the tournament has been profitable year-on-year, citing specific figures for each season of the competition. These declarations indicate a consistent financial gain from the event.

Year Declared Profit
2021 £10 million
2022 £10 million
2023 £15 million

The declared profit for the most recent season shows an increase, suggesting growing financial success from the ECB's perspective.

Scrutiny and Questions

Despite the ECB's assertions of profitability, these reported figures have faced considerable questioning from various observers. The skepticism often revolves around the transparency of financial reporting and the true economic impact of The Hundred on the wider cricketing ecosystem. This ongoing debate highlights the differing perspectives on the tournament's overall financial health and success.