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When did Pontiac go out of business?

Published in Defunct Brands 2 mins read

Pontiac, the American automobile brand, officially ceased operations on October 31, 2010.

Pontiac was an iconic American automobile brand with a rich history, operating first as a brand and then as a division of General Motors (GM).

The Journey of Pontiac

General Motors founded Pontiac in 1926. Initially launched as a companion brand to GM's Oakland Motor Car Company, it quickly established its own identity in the automotive industry.

  • 1926: Pontiac was founded as a brand by General Motors.
  • 1931: Following the discontinuation of the Oakland brand, Pontiac transitioned into a full-fledged division within General Motors, continuing its legacy of producing vehicles.

For decades, Pontiac was known for its distinct styling and performance-oriented vehicles, becoming particularly popular during the muscle car era with legendary models that resonated with enthusiasts.

The Final Chapter

After an 84-year presence in the automotive market, General Motors made the decision to discontinue the Pontiac brand. This strategic move was part of a broader restructuring initiative by GM. The last Pontiac vehicles were produced, and the brand officially went out of business on October 31, 2010.

Here's a summary of key dates and details for Pontiac:

Aspect Detail
Industry Automotive
Founded 1926
Founder General Motors
Type Brand (1926–1931), Division (1931–2010)
Defunct October 31, 2010

The discontinuation of Pontiac marked the end of an era for one of America's recognizable automotive names.