Jeffree Star primarily earns money through his makeup brand, Jeffree Star Cosmetics, significant income from social media content, particularly TikTok Live sessions, and investments in diversified businesses such as a yak ranch and cannabis ventures.
Key Income Streams
Jeffree Star has cultivated a diverse portfolio of income-generating activities, leveraging his strong online presence and business acumen. His financial success stems from multiple ventures, ranging from his iconic beauty brand to newer, unexpected business pursuits.
| Income Source | Description | Current Relevance |
|---|---|---|
| Social Media | Earnings from platforms like TikTok and YouTube through content creation, product promotion, and fan engagement. | Highly active, particularly on TikTok, generating substantial daily income. |
| Beauty Brand | Sale of cosmetics, skincare, and accessories under the Jeffree Star Cosmetics brand. | Mainstay of his empire, though focus has shifted to include other ventures. |
| Diversified Business | Investments and operations in non-beauty sectors, including agriculture (yak farming) and the cannabis industry. | Growing focus, indicating a strategic shift away from solely beauty-centric operations. |
| Music Career | Past earnings from album sales, touring, and merchandise as a singer-songwriter. | Primarily a past venture, not a current active income stream, but contributed to his initial wealth and platform. |
Social Media Engagement: The Power of TikTok Live
One of Jeffree Star's significant current income generators is his engagement on social media, specifically TikTok Live. He has revealed that he earns approximately $50,000 when he hosts a single TikTok live session. These sessions are a frequent occurrence, with Star typically hosting them four or five times a week.
During these live broadcasts, his earnings are primarily derived from:
- Selling Cosmetics: He directly sells products from his makeup line, Jeffree Star Cosmetics, to viewers.
- Gifting from Fans: Viewers can purchase and send virtual gifts during the live stream, which convert into real money for the creator.
This consistent and high-earning social media activity demonstrates his continued ability to monetize his online presence effectively.
Jeffree Star Cosmetics
At the core of his financial empire for many years has been Jeffree Star Cosmetics. Launched in 2014, the brand quickly became known for its bold colors, unique product names, and Star's flamboyant marketing. While his business focus has expanded, the cosmetic brand remains a foundational component of his wealth, selling a wide range of makeup products globally.
Diversified Ventures
Beyond the beauty industry, Jeffree Star has strategically diversified his investments and business operations. Notably, he owns and operates a yak ranch in Wyoming, a venture that has become a significant part of his public persona in recent years. Furthermore, he has invested in the cannabis industry, indicating a move into new, high-growth sectors outside of his traditional fame-generating endeavors. These ventures showcase his shift towards more traditional business ownership and agricultural pursuits.
In summary, Jeffree Star's income is a multifaceted blend of established beauty brand sales, highly lucrative social media engagement, and strategic investments in diverse industries.
