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The Importance of Framing

Published in Facilitation Techniques 2 mins read

What is Framing in Facilitation?

In facilitation, framing is the crucial process of clearly defining the purpose and objectives of a meeting or workshop. It sets the stage for productive collaboration by ensuring everyone understands why the event is happening and what outcomes are expected. Effective framing answers the question, "Why are we doing this?" before the work begins.

Framing isn't just about stating the topic; it's about establishing a shared understanding of the context, goals, and desired results. This shared understanding prevents misunderstandings, keeps participants focused, and maximizes the efficiency and effectiveness of the session. It's the foundation upon which successful facilitation is built.

Key Elements of Effective Framing:

  • Purpose: Clearly articulate the overall reason for the meeting or workshop. What problem are you addressing? What opportunity are you exploring?
  • Objectives: Define specific, measurable, achievable, relevant, and time-bound (SMART) goals. What tangible outcomes are expected by the end of the session?
  • Context: Provide relevant background information and set the stage for the discussion. This may include explaining the current situation, relevant data, or previous efforts.
  • Participation: Clearly explain the expected roles and responsibilities of participants. How will their contributions contribute to achieving the objectives?

Examples of Framing in Action:

  • Team Brainstorm: "Today, we're brainstorming innovative solutions to improve customer satisfaction. Our goal is to generate at least five concrete ideas that we can implement within the next quarter."
  • Project Kickoff: "This workshop marks the official start of the 'Project Phoenix' initiative. Our objective is to define the project scope, identify key stakeholders, and develop a preliminary timeline by the end of the day."
  • Conflict Resolution: "This meeting is dedicated to resolving the ongoing conflict between the marketing and sales teams. Our goal is to reach a mutually agreeable solution that fosters better collaboration moving forward."

Framing Techniques

Several techniques can be used to create a strong frame:

  • Storytelling: Engage participants by telling a compelling story that illustrates the importance of the session's objectives.
  • Visual Aids: Use diagrams, charts, or other visual tools to clearly communicate the purpose, objectives, and context.
  • Interactive Exercises: Involve participants in activities that help them understand the issue and connect to the objectives.

By effectively framing the session, facilitators set the tone and create a shared sense of purpose, maximizing the chances of a successful and productive outcome.