Since its launch in 2018, ESSENTIALS has been an active fashion brand for approximately 6 years as of 2024.
The Genesis of ESSENTIALS
ESSENTIALS was established in 2018 by designer Jerry Lorenzo as a subsidiary of his renowned luxury streetwear label, Fear of God. It was conceived as a more accessible, "competitively priced sister label," a description notably used by Vogue. This strategic launch allowed the brand to quickly gain traction in the fashion industry by offering the Fear of God aesthetic at a more affordable price point.
Brand Profile and Impact
ESSENTIALS has rapidly cemented its position in contemporary fashion through its minimalist designs, comfortable essentials, and high-quality basics. Its strong appeal is significantly bolstered by its direct association with the highly influential Fear of God brand and its founder, Jerry Lorenzo.
The table below summarizes key details about the brand's timeline and foundation:
| Brand Name | Launch Year | Duration (as of 2024) | Founder | Parent Company | Description |
|---|---|---|---|---|---|
| ESSENTIALS | 2018 | 6 Years | Jerry Lorenzo | Fear of God | Competitively priced sister label |
The brand's popularity is further amplified by its frequent adoption by numerous high-profile celebrities, showcasing its widespread appeal and influence in pop culture. Noteworthy personalities seen wearing ESSENTIALS include:
- Kanye West
- Justin Bieber
- Gigi Hadid
- Selena Gomez
- Virgil Abloh
Through its strategic pricing and association with luxury streetwear, ESSENTIALS effectively bridges the gap between high-end fashion and everyday wear, establishing itself as a significant player in the modern apparel market.
