Yes, Gucci is increasingly recognized as a unisex brand.
Gucci, under the direction of Alessandro Michele, has actively embraced gender fluidity in its collections and marketing. Their "MX" project, for example, is specifically marketed as "gender fluid." This signifies a shift towards designing and promoting clothing and accessories that are not restricted by traditional gender norms. This strategy mirrors how consumers in the queer community describe themselves, demonstrating an effort to connect with and cater to a broader audience.
Therefore, while Gucci may have historical roots in traditional menswear and womenswear, its current direction explicitly includes and promotes unisex or genderless fashion.
