The creator and owner of True Brand, formally known as True Brvnd, is Sang Truong.
The Visionary Behind True Brvnd
Sang Truong is the innovative mind and founder of True Brvnd, a prominent Dallas-based streetwear company. His creative direction has been instrumental in establishing the brand's unique identity and widespread recognition.
Origins and Signature Style
True Brvnd gained significant attention for its distinctive staple item: hats featuring the word "Dallas" spelled upside down. This striking design is not merely a stylistic choice but carries a deeper meaning rooted in its creator's inspiration.
- Inspirational Spark: Sang Truong shared that the concept for True Brvnd, particularly the upside-down "Dallas" motif, was directly inspired by the profound current events of April 2020. This period served as a significant catalyst for his artistic expression and the brand's foundational message.
- Brand Recognition: The upside-down "Dallas" hats have become synonymous with True Brvnd, solidifying its place as a recognizable and influential streetwear label.
- Growing Influence: Under Sang Truong's leadership, the company has attracted considerable attention, including from professional athletes, underscoring its growing appeal and impact within the fashion industry.
Sang Truong's work with True Brvnd demonstrates his ability to translate real-world experiences and observations into compelling fashion, resonating with a broad audience and marking him as a notable entrepreneur in the streetwear landscape.
