Amato Couture was founded and built by creative designer Furne One in partnership with textile expert Rashid Ali.
The Visionary Behind Amato Couture
Amato Couture, an esteemed avant-garde fashion label, is the brainchild of the highly acclaimed creative designer Furne One. Known for his artistic vision and groundbreaking designs, Furne One established the brand as a distinctive force in the fashion world. His role as the primary creative director has shaped Amato's unique aesthetic since its inception.
A Strategic Partnership
To bring his vision to fruition and build the Amato Couture label, Furne One collaborated with Rashid Ali, a renowned textile expert. Rashid Ali's expertise in textiles has been instrumental in the development and realization of Amato's intricate and luxurious garments, making him a crucial partner in the brand's foundation and growth.
Establishment and Identity
Amato Couture was officially launched in 2002 in the UAE. The name "Amato" itself means 'beloved' in Italian, reflecting the passion and dedication infused into every collection. Together, Furne One and Rashid Ali have cultivated Amato into a brand celebrated for its innovative and theatrical approach to haute couture.
Here's a quick overview of the key figures:
| Key Figure | Role |
|---|---|
| Furne One | Creative Designer, "Brainchild," Founder |
| Rashid Ali | Textile Expert, Partner in Building |
