Vik Tailor is the Creative Director for MKI Miyuki Zoku, a prominent contemporary fashion brand. In this significant role, he is responsible for shaping the aesthetic vision and creative direction of the label's collections and overall brand identity.
Role and Responsibilities
As Creative Director at MKI Miyuki Zoku, Vik Tailor's responsibilities typically encompass the artistic and design leadership of the brand. This includes:
- Defining Brand Aesthetics: Setting the overarching visual language and design philosophy for MKI Miyuki Zoku.
- Collection Development: Overseeing the design and development of new apparel lines, ensuring they align with the brand's vision and market trends.
- Brand Image Consistency: Guiding the brand's visual representation across all platforms, including product, marketing campaigns, and digital presence.
About MKI Miyuki Zoku
MKI Miyuki Zoku is a UK-based fashion brand renowned for its minimalist approach and modern streetwear influences. The brand emphasizes quality, accessible design, and timeless appeal in its apparel, which often includes versatile pieces like hoodies, outerwear, and foundational wardrobe items. Its identity draws inspiration from the "Miyuki Zoku" subculture of 1960s Japan, known for their refined take on American Ivy League style, lending a sophisticated yet understated character to MKI's contemporary designs.
