What are the Sister Stores of H&M?

H&M is a prominent brand under the H&M Group, a large retail conglomerate that also operates several other distinct fashion and lifestyle brands. These brands are commonly referred to as "sister stores" as they are all owned and managed by the same parent company.

The H&M Group's Portfolio of Brands

The H&M Group manages a diverse portfolio of retail concepts, each with its unique identity and target audience. While H&M is its most widely recognized brand, the group's strategy involves offering a broader range of styles and price points through its other subsidiaries. These sister brands cater to various consumer preferences, from minimalist design to expressive streetwear.

The key sister stores operating under the H&M Group include:

• COS (Collection of Style): Known for its modern, functional, and considered design, offering contemporary fashion and accessories. COS focuses on timeless pieces and quality materials.
• & Other Stories: This brand offers a diverse range of fashion, accessories, and beauty products, with design ateliers located in fashion hubs like Paris, Stockholm, and Los Angeles, each influencing distinct collections.
• Monki: A vibrant and playful fashion brand that champions self-expression and offers trendy, often oversized, and colourful clothing, catering to a younger, fashion-forward demographic.
• Arket: Described as a modern-day market, Arket provides essential products across various categories, including clothing for men, women, and children, as well as items for the home. It emphasizes sustainability and quality in its offerings.

Each of these brands contributes to the H&M Group's extensive reach in the global fashion retail market, allowing the company to appeal to a wide array of customers with distinct styles and values.

Overview of H&M's Sister Brands

To better understand the distinct offerings of each sister store, refer to the table below: