How to Put Out Flyers Effectively

Putting out flyers is a cost-effective and direct way to spread information, promote events, or advertise services. The effectiveness of your flyer campaign hinges on how and where you distribute them.

There are several primary methods for distributing flyers, each with its own advantages for reaching your target audience.

Key Methods for Flyer Distribution

Successfully getting your message into the hands of potential customers involves strategic placement and direct engagement. Here are the core methods:

1. Hanging in Public & Community Areas

This method involves placing your flyers on designated bulletin boards or public display areas. It's a great way to reach a broad, localized audience that frequents specific community hubs.

• Where to Hang:
  • Community centers
  • Local cafes and coffee shops
  • Libraries
  • Laundromats
  • University or college campuses (with permission)
  • Supermarket bulletin boards
  • Gyms or recreation centers
• Practical Insights:
  • Always seek permission before hanging flyers to avoid removal or legal issues.
  • Ensure your flyer is visible and easily readable from a distance.
  • Check regularly to see if your flyers are still up and in good condition.
  • Consider areas where your target demographic spends time. For example, a flyer for a children's event would be well-suited for a school or family-friendly community center.

2. Handing Directly to People

Direct distribution is highly engaging and allows for immediate interaction, making it one of the most personal ways to distribute your message.

• Where to Distribute:
  • Busy street corners or pedestrian zones
  • Outside event venues (concerts, festivals, trade shows)
  • Public transportation hubs (bus stops, train stations)
  • Farmers markets or local fairs
• Practical Insights:
  • Be polite and enthusiastic when approaching people. A friendly demeanor increases the likelihood of them taking your flyer.
  • Have a brief, compelling pitch ready to explain what your flyer is about.
  • Target your audience: Don't hand out flyers for a dog grooming service at a cat show.
  • Consider the weather; flyers can get damaged in rain or strong winds.

3. Keeping a Stack in High-Traffic Areas

This passive distribution method relies on people naturally encountering and picking up your flyers at their convenience.

• Where to Place Stacks:
  • Reception desks (e.g., doctor's offices, salons)
  • Store entrances or counters (with business owner permission)
  • Information booths at events
  • Waiting rooms
• Practical Insights:
  • Use a flyer holder or display stand to keep them neat and professional.
  • Monitor the supply regularly and restock as needed.
  • Ensure the location is relevant to your flyer's content. A stack of flyers for a local restaurant placed in a neighboring boutique can be very effective.

4. Delivering Door-to-Door (or Car-to-Car)

This method involves placing flyers directly at residences or on vehicles, ideal for localized promotions or services.

• How to Deliver:
  • Door-to-door: Placing flyers in mailboxes (check local regulations regarding mailboxes, sometimes only post is allowed), on doorsteps, or hanging them on doorknobs.
  • Car-to-car: Placing flyers under windshield wipers in parking lots.
• Practical Insights:
  • Respect "No Junk Mail" or "No Soliciting" signs on properties.
  • Be mindful of private property laws and avoid trespassing.
  • When placing on cars, ensure the flyer is secure and won't fly away or get damaged easily. Avoid blocking the driver's view.
  • Target specific neighborhoods that match your desired demographic. For example, a lawn care service might focus on suburban residential areas.

Choosing the Right Method

The best method depends on your specific goals, target audience, and resources. Here's a quick comparison:

By strategically choosing and executing one or more of these flyer distribution methods, you can effectively spread your message and achieve your marketing objectives.