Dave's Killer Bread, a highly recognizable organic bread brand, underwent a significant change in 2015 when it was acquired by Flower Foods for $275 million. This acquisition marked a new chapter for the company, transitioning from independent ownership to becoming part of a larger, established baking company.
The Acquisition and New Ownership
In 2015, the popular bread brand, known for its hearty loaves and commitment to organic ingredients, was sold to Flower Foods. This sale meant that the brand, which originated from Dave Dahl's personal story of redemption, became a part of a major player in the American baking industry. While the founder's journey is no longer printed on every package, the brand continues to be widely available in grocery stores across the country.
Here are the key details of the acquisition:
| Attribute | Detail |
|---|---|
| Acquisition Year | 2015 |
| Acquiring Company | Flower Foods |
| Sale Price | $275 million |
Maintaining a Social Mission
One of the defining characteristics of Dave's Killer Bread from its inception was its steadfast commitment to "second chance employment." This unique hiring philosophy involved actively recruiting and employing formerly incarcerated individuals, providing them with opportunities for rehabilitation and stable work.
Despite the change in ownership, this core social mission has been remarkably maintained by Flower Foods. The new owners have committed to continuing the practice of hiring formerly incarcerated people, ensuring that the brand's legacy extends beyond just its product to its positive societal impact.
Key aspects of this continued commitment include:
- Ongoing Employment of Formerly Incarcerated Individuals: The fundamental practice of offering employment opportunities to people with past criminal records remains a priority.
- Preservation of Ethos: Even though the founder's personal story of redemption might not be as prominently featured on packaging, the brand's underlying philosophy of giving individuals a second chance endures.
Today, Dave's Killer Bread continues to be a leading brand in the organic bread market, operating under the umbrella of Flower Foods while upholding its distinctive social values.
