Betty Crocker is owned by General Mills, one of the world's largest food companies.
General Mills is a prominent American multinational manufacturer and marketer of branded consumer foods. The company is well-known for its extensive portfolio, which includes a wide range of popular household names across various food categories, from baking products to cereals and snacks.
General Mills: A Food Industry Giant
General Mills has built a vast empire of food brands over the years through both organic growth and strategic acquisitions. Its baking line, notably featuring Betty Crocker and Pillsbury, has been a staple in kitchens for decades. Beyond baking, the company also holds a significant presence in the breakfast cereal market and other convenience food sectors.Here are some of the major brands under the General Mills umbrella:
- Baking & Meal Products:
- Betty Crocker
- Pillsbury
- Cereal Brands:
- Cheerios
- Trix
- Lucky Charms
- Count Chocola
- Cocoa Puffs
- Snacks & Other Consumer Foods:
- Annie's (organic products)
- Nature Valley (granola bars and snacks)
- Häagen-Dazs (ice cream, in select markets)
To further illustrate the breadth of General Mills' ownership, here's a glimpse at some key brands and their categories:
| Brand Name | Primary Category | Key Products |
|---|---|---|
| Betty Crocker | Baking Mixes & Frosting | Cake mixes, brownie mixes, frostings, skillet meals |
| Pillsbury | Baking & Dough | Refrigerated dough, cookie dough, crescent rolls |
| Cheerios | Breakfast Cereal | Oat-based cereals |
| Lucky Charms | Breakfast Cereal | Sweetened oat cereal with marshmallow bits |
| Annie's Homegrown | Organic & Natural Foods | Mac & cheese, snacks, cereals, dressings |
| Nature Valley | Snack Bars | Granola bars, protein bars, crunchy snacks |
| Häagen-Dazs | Premium Ice Cream | Ice cream, sorbet, frozen yogurt |
Betty Crocker continues to be a flagship brand for General Mills, embodying convenience and tradition in home baking. Its continued success contributes significantly to General Mills' standing as a leader in the global food industry. You can learn more about General Mills and its brands on their official website: General Mills Worldwide
