Who Founded Rainbow Farms?
Stanley Methven founded Rainbow, which began on his father's farm in 1960.
The Genesis of Rainbow: From Farm to Iconic Brand
The company known as Rainbow, which started on a family farm, was established by Stanley Methven in 1960. This pivotal moment in its history occurred on his father's property, laying the groundwork for what would become a significant player in the food industry.
The Origin Story Behind the Name
According to the lore surrounding Rainbow's founding, Stanley Methven's inspiration for the company's name struck while he was walking on the farm. He reportedly witnessed a rainbow appearing near a waterfall. This vivid natural phenomenon immediately provided him with the perfect name for his burgeoning business. However, his vision wasn't about finding a mythical pot of gold; instead, he envisioned providing "pots of hearty Isishebo feeding families," indicating a clear focus on nourishment and community from the very beginning.
This humble start on a farm, guided by a serendipitous sighting and a clear entrepreneurial vision, set the stage for Rainbow's future growth and its commitment to providing staple food products.
