Crêpeaffaire operates as a chain of company-owned crêperies, with a growing franchise presence, particularly in the Middle East. It was established in 2008 by its chief executive, Daniel Spinath.
Corporate Structure and Founding
While the concept of "ownership" for a company can involve various stakeholders, the foundational and operational aspects of Crêpeaffaire can be understood through the following points:
- Founder and Chief Executive: Daniel Spinath is credited with setting up Crêpeaffaire in 2008 and currently serves as its chief executive. His vision established the brand as a provider of all-day offerings, including sweet and savoury crêpes, waffles, coffees, and smoothies for both food-to-go and sit-in customers.
- Company-Owned Model: A significant portion of Crêpeaffaire's operations are structured as company-owned crêperies. This means that the corporate entity, Crêpeaffaire itself, holds direct ownership and management of these locations.
- Franchise Expansion: In addition to its company-owned outlets, Crêpeaffaire has successfully expanded its brand through a franchise model, especially noted in the Middle East. This allows independent franchisees to operate under the Crêpeaffaire brand.
Key Aspects of Crêpeaffaire's Ownership and Operation
To provide a clearer picture of Crêpeaffaire's structure, here's a summary:
| Aspect | Detail |
|---|---|
| Founder & CEO | Daniel Spinath |
| Establishment Year | 2008 |
| Operational Model | Chain of company-owned crêperies and a growing franchise network (e.g., in the Middle East) |
| Offerings | Sweet and savoury crêpes, waffles, coffees, and smoothies |
| Service Model | Catering to both food-to-go and sit-in customers |
Investment and Growth
Companies like Crêpeaffaire often attract investments from various funds or partners as they grow. The presence of a company in an investment fund's portfolio, such as BGF's, typically indicates that the fund has made an equity investment, thereby becoming a shareholder in the business. This form of investment provides capital for growth and expansion.
In summary, Crêpeaffaire is a company with a corporate structure. Daniel Spinath is the founder and CEO, and the company operates through a mix of directly owned locations and franchised units.
