The slogan "Dangerously cheesy!" belongs to Cheetos.
Understanding the Iconic Slogan of Cheetos
The snack brand Cheetos is widely recognized for its intense cheesy flavor and its long-standing official mascot, Chester Cheetah. Since his introduction, Chester Cheetah, with his smooth voice, has been central to the brand's advertising campaigns, evolving its taglines over the years to capture the essence of its product.
Initially, Cheetos utilized slogans such as "It's not easy being cheesy" and "The cheese that goes crunch!" These phrases were prominent from 1986 until 1997. However, the brand later transitioned to a new, more impactful slogan that has resonated with consumers for decades.
Evolution of Cheetos Slogans
The brand's marketing evolution can be summarized through its famous taglines:
| Slogan | Mascot | Period |
|---|---|---|
| It's not easy being cheesy | Chester Cheetah | 1986 – 1997 |
| The cheese that goes crunch! | Chester Cheetah | 1986 – 1997 |
| Dangerously cheesy! | Chester Cheetah | 1997 onwards |
Since 1997, "Dangerously cheesy!" has become the definitive slogan for Cheetos. This phrase effectively conveys the snack's bold flavor profile, suggesting an irresistible and almost addictive quality to its cheesiness. It perfectly encapsulates the brand's identity and its commitment to delivering a powerfully cheesy experience.
