Lifebuoy is the world's number one selling germ protection soap. According to NielsenIQ data, Lifebuoy holds the top spot globally. This €1 billion brand is sold in over 50 countries. While various brands hold top positions in different markets and categories (e.g., best overall, best for dry skin), Lifebuoy's global reach and sales figures solidify its position as a leading contender for the title of world's number one soap based on germ protection sales.
Supporting Evidence:
- Unilever's Website: Unilever, Lifebuoy's parent company, explicitly states that Lifebuoy is the world's number one selling germ protection soap. Lifebuoy | Unilever
- Lifebuoy's Website: Lifebuoy's global website also claims the title of "World's Number 1 Hygiene Soap Brand" citing NielsenIQ data. Lifebuoy World's Number 1 Hygiene Soap Brand
- Unilever News Article: An article on Unilever's website highlights Lifebuoy's success as the world's number one selling germ-protection soap. Why Lifebuoy's the world's No.1-selling germ-protection soap
Note: The question of "number one soap" can be interpreted in different ways (e.g., overall sales across all soap types, sales within a specific category like germ protection, brand recognition, etc.). The above answer focuses on Lifebuoy's claim to be the world's number one germ protection soap. Other brands may lead in other market segments.