A smarter goal is a goal that is Specific, Measurable, Achievable, Relevant, and Time-bound (SMART), but also incorporates Evaluated and Revised. This ensures adaptability and continuous improvement throughout the goal's lifecycle.
Understanding SMART Goals
The SMART framework provides a solid foundation for effective goal setting. Each element contributes to a well-defined and attainable goal:
- Specific: The goal is clear, concise, and well-defined. Avoid ambiguity by answering the "who, what, where, when, why, and how" questions.
- Measurable: The goal includes metrics and milestones to track progress. This allows you to determine when the goal has been achieved.
- Achievable: The goal is realistic and attainable given available resources and constraints. It should be challenging but not impossible.
- Relevant: The goal aligns with your overall objectives, values, and priorities. It should be meaningful and contribute to a larger purpose.
- Time-bound: The goal has a defined start and end date, creating a sense of urgency and accountability.
The Addition of 'ER' to SMART: A More Dynamic Approach
While SMART goals are effective, the addition of 'ER' promotes a more dynamic and responsive approach:
- Evaluated: Regularly assess your progress and the effectiveness of your strategies. Ask questions like: Is this still the right goal? Are my actions leading to the desired outcome?
- Revised: Be prepared to adjust your goal or your approach based on your evaluations. This adaptability is crucial in dynamic environments where unforeseen challenges or opportunities may arise.
Benefits of Smarter Goals
By incorporating evaluation and revision, smarter goals offer several advantages:
- Increased Flexibility: Adapt to changing circumstances without abandoning the overall objective.
- Improved Learning: Learn from successes and failures, refining strategies for future goals.
- Enhanced Motivation: Stay engaged and motivated by seeing the impact of adjustments and improvements.
- Better Outcomes: Increase the likelihood of achieving meaningful and impactful results.
Example of Transforming a SMART Goal into a Smarter Goal
SMART Goal: I will increase my website traffic by 20% in the next three months by publishing two blog posts per week.
Smarter Goal: I will increase my website traffic by 20% in the next three months by publishing two blog posts per week. I will evaluate the performance of each blog post after two weeks, and if a post is not performing well (low engagement), I will revise my content strategy to focus on more engaging topics. I will assess overall progress monthly and adjust my posting frequency or content themes as needed.
By including evaluation and revision, the smarter goal acknowledges that the initial strategy might need adjustments and provides a framework for continuous improvement.
