In March 2021, a significant boycott movement against the Golden Globes emerged, primarily driven by concerns related to the Hollywood Foreign Press Association (HFPA). Notable figures who outwardly expressed their disapproval as part of this movement included Tom Cruise and Scarlett Johansson.
Key Figures in the 2021 Golden Globes Boycott
The boycott saw high-profile Hollywood actors speaking out, alongside a broader withdrawal of support from the industry's public relations sector.
| Figure | Role/Contribution to Boycott |
|---|---|
| Tom Cruise | Spoke outwardly about disapproval |
| Scarlett Johansson | Spoke outwardly about disapproval |
Beyond individual celebrities, the boycott was reinforced by industry-wide actions:
- Public Relations Firms: Over 100 public relations firms collectively announced their decision to withdraw cooperation with the Golden Globes. This move signified a major blow to the event, as PR firms are crucial intermediaries between celebrities and media organizations, facilitating interviews, appearances, and promotions.
Impact of the 2021 Boycott
The widespread disapproval from celebrities and PR firms highlighted significant industry concerns regarding the Golden Globes' organizing body. This collective action led to substantial changes and a reevaluation of practices within the organization responsible for the awards.
The boycott in 2021 underscored the power of collective action within the entertainment industry to demand accountability and reform.
