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Did Google Change the Image Search?

Published in Google Search Changes 2 mins read

Yes, Google did change its Image search, making significant updates in 2022.

Google's Evolution in Visual Search

In 2022, Google made a notable shift in its visual search capabilities. The traditional Image search feature was replaced by Google Lens as the default visual search method on Google. This means that when you now perform a visual search, Google Lens is the primary tool that powers it, offering more advanced functionalities.

The Role of Google Lens

Google Lens is an AI-powered technology that allows users to search what they see. It goes beyond simple image matching, enabling users to:

  • Identify objects: Point your camera at an object, and Lens can tell you what it is.
  • Scan text: Copy or translate text from images in real-time.
  • Find similar products: Discover where to buy items you see.
  • Solve homework problems: Get step-by-step guidance for equations.
  • Explore places: Learn about landmarks, restaurants, and more.

What Happened to "Search by Image"?

While Google Lens became the default, the familiar "Search by Image" function remains available within Google Lens. This means users can still upload an image or paste an image URL to find similar images or information, but now this capability is integrated under the Google Lens umbrella. It's not a standalone feature in the same way it once was, but its core functionality persists.

The transition to Google Lens as the primary visual search tool represents Google's push towards a more integrated and intelligent search experience, leveraging artificial intelligence to provide richer and more contextual results from visual input.