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Is dark hair in for 2024?

Published in Hair Trends 1 min read

Yes, dark hair, particularly shades of dark chocolate brunette, is definitely in for 2024.

The "Old Money" aesthetic, popularized on platforms like TikTok, has significantly contributed to the resurgence of luxurious and glamorous dark brunette shades. This trend emphasizes deep, rich, and warm brown tones that add depth and sophistication to hair. This isn't just a fleeting trend; it's predicted to be a popular and enduring look throughout the year.