The chief executive overseeing Harley-Davidson's global operations, including those in Europe, is Jochen Zeitz.
Leadership at Harley-Davidson
Harley-Davidson, as a global entity, operates under a unified executive leadership structure. While there may be regional managing directors or vice presidents responsible for specific territories like Europe, the ultimate executive authority and strategic direction for all worldwide operations, including the European market, rests with the company's global leadership.
Jochen Zeitz holds multiple pivotal roles within the organization, reflecting his comprehensive oversight:
- Chairman
- President
- Chief Executive Officer (CEO)
In his capacity as Chairman, President, and CEO, Jochen Zeitz is responsible for the overall strategic direction, performance, and operational excellence of Harley-Davidson across all its global markets. This includes setting the vision for product development, market expansion, financial performance, and brand management that impacts all regions, including the European continent.
Key Responsibilities of a Global CEO like Jochen Zeitz:
- Strategic Direction: Defining the company's long-term goals and strategies to achieve them across all global markets.
- Operational Oversight: Ensuring efficient and effective operations worldwide, from manufacturing to distribution and sales.
- Financial Performance: Driving revenue growth and profitability for the entire enterprise.
- Brand Management: Upholding and evolving the iconic Harley-Davidson brand image globally.
- Leadership Team Management: Overseeing and guiding the senior leadership team responsible for various functions and regions, including Europe.
Therefore, while Harley-Davidson has dedicated teams and leaders managing its European business, the overarching CEO responsible for the company's performance in Europe, as part of its global footprint, is Jochen Zeitz.