Westin Hotels & Resorts was indeed a cornerstone brand of Starwood Hotels & Resorts Worldwide, a relationship that shaped its identity for many years.
The Historical Connection Between Westin and Starwood
Westin Hotels & Resorts became a significant part of the Starwood portfolio following its acquisition in 1997. Prior to this, Westin had a long and rich history within the hospitality industry. Founded in 1930 as Western Hotels, it later underwent name changes to Western International Hotels in 1963, and then finally Westin Hotels in 1981, before joining Starwood.
The acquisition marked a pivotal moment for both entities, integrating Westin's established upscale presence into Starwood's growing collection of global brands.
Key Milestones for Westin's Affiliation with Starwood
| Aspect | Details |
|---|---|
| Acquisition Year | 1997 |
| Role within Starwood | Starwood's largest upscale hotel and resorts brand |
| Original Founding | 1930 (as Western Hotels) |
| Name Evolutions | Western Hotels (1930) → Western International Hotels (1963) → Westin Hotels (1981) |
Westin's Role Within the Starwood Portfolio
As Starwood's largest upscale hotel and resorts brand, Westin played a crucial role in the company's global strategy. It was known for its focus on wellness and well-being, introducing innovative concepts that resonated with travelers seeking restorative experiences. Under Starwood, Westin continued to expand its footprint and reinforce its reputation for quality service and distinctive guest experiences.
The Evolution of Westin's Brand Affiliation
While Westin was a core component of Starwood Hotels & Resorts for nearly two decades, the landscape of the global hospitality industry saw significant consolidation. This led to Starwood Hotels & Resorts Worldwide being acquired by another major hotel group. Consequently, Westin, along with other former Starwood brands, now operates under a new corporate umbrella. This means that while Westin's legacy is deeply intertwined with its time under Starwood, its direct corporate affiliation has evolved.
