The animal on the JW Marriott logo is the Griffin.
Understanding the Griffin Symbol
The Griffin is a magnificent mythical creature that serves as a powerful symbol for the JW Marriott brand. This iconic beast is renowned for embodying a unique blend of strength and vision, making it an apt representation for a luxury hospitality brand.
Characteristics and Symbolism
The Griffin is depicted with the body of a lion, signifying courage and strength, combined with the head and wings of an eagle, representing vision and the possibility of flight. Historically, these very characteristics were attributed to ancient kings, symbolizing their power, nobility, and far-reaching influence.
For JW Marriott, the Griffin represents:
- Courage: A bold spirit in pioneering luxury experiences.
- Strength: The enduring quality and robustness of its service and properties.
- Vision: A forward-looking approach to hospitality, anticipating guest needs and elevating experiences.
- Aspiration: The pursuit of excellence and reaching new heights in service and design.
The selection of the Griffin as the brand's emblem reinforces JW Marriott's commitment to providing an elevated and distinctive experience for its guests, reflecting qualities of grandeur, sophistication, and a discerning eye for detail.
