Why is it called Blue Bunny ice cream?

Blue Bunny ice cream gets its distinctive name from a "Name that Ice Cream" contest held more than 80 years ago by the Wells brothers. The winning entry, submitted by a man from Sioux City, included the "Blue Bunny" name and character. His inspiration stemmed from his son's fondness for the blue rabbits he saw displayed in a department store window.

The Origin Story of Blue Bunny

The name "Blue Bunny" isn't just a catchy phrase; it's rooted in a charming story of paternal observation and a creative contest. The brand's identity was forged through a community-involved naming process.

Key Elements of the Name's Creation:

• Contest Initiation: The Wells brothers, pioneers in the ice cream industry, organized a "Name that Ice Cream" contest to engage the public and find a memorable identity for their product.
• The Inspirer: A Sioux City resident participated in this contest, drawing inspiration from a very personal source.
• A Child's Delight: He noticed how captivated his son was by the blue rabbits showcased in a department store window. This simple observation sparked the idea for the name.
• The Birth of a Brand: Based on this heartwarming inspiration, the man submitted "Blue Bunny," which ultimately won the contest, giving birth to the iconic ice cream brand and its recognizable bunny mascot.

This origin story highlights the brand's connection to its community roots and a moment of innocent childhood wonder. The name has since become synonymous with quality ice cream for generations.

Summary of Blue Bunny's Naming

The table below summarizes the core details surrounding the naming of Blue Bunny ice cream:

To learn more about the brand's history and current offerings, you can visit the official Blue Bunny website: Blue Bunny About Us