Insane Clown Posse (ICP) began throwing Faygo during their concerts in 1993.
The Iconic Faygo Shower: A Tradition Born in 1993
The legendary tradition of Insane Clown Posse (ICP) throwing Faygo, the Detroit-produced soft drink, at their live shows originated in 1993. This unique practice has since become a signature element of their concerts, deeply intertwined with their identity and connection to their devoted fanbase, known as Juggalos.
The Origin Story
The idea to incorporate Faygo into their performances stemmed from the group's own music. Members Joseph Bruce (Violent J) and Joseph Utsler (Shaggy 2 Dope) had already referenced the beverage in their songs. They decided it would be "cool" to have the soda on stage with them during live shows.
The very first instance of Faygo being thrown occurred spontaneously during a concert in 1993. According to accounts, Joseph Bruce hurled an open bottle of Faygo at a group of concertgoers who were disrespecting the band by giving them the middle finger. This unplanned act resonated powerfully, transforming into an enduring, interactive element of their performances.
Why Faygo Became a Symbol
- Detroit Roots: Faygo is a beloved, long-standing soft drink produced in Detroit, Michigan, which is also ICP's hometown. This local connection strengthens their authenticity and appeal to their audience.
- Affordability & Accessibility: Faygo is an inexpensive and widely available soda, making it a practical choice for large-scale "showers" at concerts.
- Fan Interaction: What started as a response to hecklers quickly evolved into a celebratory and inclusive ritual. Fans now eagerly anticipate being drenched in various flavors of Faygo, seeing it as a unique shared experience that deepens their connection to the band.
This practice not only adds an energetic and chaotic element to their shows but also solidifies the unique bond between ICP and their devoted following. The Faygo shower symbolizes the raw, unfiltered energy of their performances and the rebellious, communal spirit of the Juggalo culture.
