Atwell Suites is the newest all-suites brand launched by IHG Hotels & Resorts. Introduced in 2019, this brand is designed to cater to guests on shorter leisure and business trips who seek a balance of work and rest in an inviting, flexible environment.
Introducing Atwell Suites
Atwell Suites represents IHG's strategic entry into the upper-midscale extended-stay segment, focusing on adaptability and thoughtful design. The brand aims to provide a reliable and unique stay experience that stands out in the competitive hotel market.
Key Features of Atwell Suites
Atwell Suites offers a fresh approach to the all-suites concept, integrating elements that enhance both comfort and productivity for its guests.
- Thoughtfully Designed Suites: Each suite is built with distinct zones for living, sleeping, and working. This includes:
- A comfortable queen bed or two queen beds.
- A sofa with an ottoman that can double as a desk or be pulled out into a bed.
- A wet bar with a compact refrigerator, microwave, and coffeemaker.
- A well-lit workspace.
- Modern Amenities: Guests can enjoy a range of amenities designed for convenience and a relaxed stay:
- The Lobby Bar: A complimentary hot and cold breakfast, evolving into a bar with small plates and a curated beverage menu in the evenings.
- The Study: Flexible spaces for working, collaborating, or relaxing.
- Self-Serve Market: Offering grab-and-go food, beverages, and essential items.
- Fitness Center: Equipped for various workout routines.
- Guest Laundry: On-site facilities for convenience.
- Technologically Advanced: Properties are equipped with high-speed Wi-Fi, casting capability from personal devices to in-room TVs, and ample charging points.
Expansion and Growth
IHG Hotels & Resorts is committed to expanding the Atwell Suites brand, reflecting its confidence in the concept and its appeal to modern travelers. The brand has seen consistent development since its launch. IHG is actively expanding the Atwell Suites brand, with plans to open new locations, including three hotels by the end of 2024, demonstrating its commitment to the upper midscale segment. This expansion underscores IHG's strategy to grow its presence in diverse market segments and provide a broader range of lodging options.
Atwell Suites at a Glance
| Feature | Description |
|---|---|
| Brand Type | All-suites, upper-midscale |
| Launch Year | 2019 |
| Target Guest | Shorter-stay leisure and business travelers |
| Key Offering | Adaptable suites with distinct zones, flexible public spaces, complimentary breakfast, evening bar service |
| Current Status | Expanding with new properties in development and opening |
Why Atwell Suites Stands Out
While IHG operates other extended-stay and suite-focused brands like Staybridge Suites and Candlewood Suites, Atwell Suites distinguishes itself by targeting a slightly different niche: guests on shorter trips who still value the space and amenities of a suite but don't necessarily require full kitchens or the very long-term stay focus of its sister brands. It aims to offer a fresh, modern, and efficient take on the suite experience, prioritizing flexibility and seamless transitions between work, relaxation, and social interaction.
This brand is a crucial part of IHG's portfolio strategy, allowing it to capture a wider range of guest preferences within the rapidly evolving travel landscape.
