No, INFINITI is not being discontinued as a brand. Instead, the luxury automotive marque is undergoing a strategic shift, transitioning to an entirely SUV-focused lineup starting with the 2025 model year.
INFINITI's Strategic Evolution
INFINITI, the luxury division of Nissan, is not ceasing operations. Rather, it is refining its product strategy to concentrate solely on the growing SUV market. This move comes after years of streamlining its vehicle offerings.
- Shift to SUV-Only: Beginning with the 2025 model year, INFINITI will exclusively produce and sell sport utility vehicles (SUVs). This marks a significant pivot from its traditional diverse lineup that included sedans.
- Discontinuation of Sedans: As part of this transition, INFINITI has discontinued its last remaining sedan, the Q50, after years of reducing its car portfolio. This decision underscores the brand's commitment to its new SUV-centric direction.
This strategic realignment allows INFINITI to channel its resources into developing and enhancing its SUV models, catering to a strong consumer demand in that segment.
What This Means for INFINITI's Lineup
The change signifies a clear direction for INFINITI's future vehicle development and sales.
| Vehicle Type | Status Before 2025 | Status From 2025 Onward |
|---|---|---|
| Sedans | Available (e.g., Q50) | Discontinued |
| SUVs | Available | Sole Focus |
This focus means that while you will no longer find new INFINITI sedans, the brand will continue to innovate and offer a range of luxury SUVs designed for various needs and preferences. This ensures the brand's presence and relevance in the competitive luxury automotive market, focusing on a segment where it aims to solidify its position.
