Following the passing of beloved infomercial star Billy Mays in 2009, his long-time colleague and fellow pitchman, Anthony Sullivan, stepped into a more prominent role, becoming the primary spokesperson for several products, most notably the OxiClean brand.
Sullivan, often recognized for his energetic and enthusiastic presentation style, had frequently appeared alongside Mays or as a friendly competitor in the world of direct-response television. After Mays' death, Sullivan's career trajectory shifted significantly. He became the sole star in the second season of programming previously associated with these types of product demonstrations.
Anthony Sullivan's Expanded Role
After Billy Mays' death, Anthony Sullivan's responsibilities and visibility increased, solidifying his position as a leading figure in infomercials. His key roles included:
- Sole Star: Becoming the exclusive on-screen personality for subsequent seasons of programs that showcased various household products.
- OxiClean Spokesperson: Serving as the dedicated pitchman for the OxiClean line of products, manufactured by Church & Dwight, further cementing his association with this widely recognized brand.
Transition in Prominence
The table below illustrates the shift in prominent infomercial figures following Billy Mays' passing:
| Era | Key Infomercial Pitchman | Notable Role(s) After Mays' Passing |
|---|---|---|
| Pre-2009 | Billy Mays | Iconic figure, often shared screen with other pitchmen |
| Post-2009 | Anthony Sullivan | Sole star in season two of relevant programming, Primary spokesperson for OxiClean |
Sullivan continues to be a familiar face in infomercials, carrying on the legacy of dynamic product demonstrations.
