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Who Was the OxiClean Guy?

Published in Infomercial Personalities 2 mins read

The OxiClean guy was William Darrell Mays Jr., famously known as Billy Mays, an American television direct-response advertisement salesperson renowned for his enthusiastic and energetic infomercial presentations.

The Iconic Spokesperson

Billy Mays became a household name due to his charismatic and booming on-screen presence. Born on July 20, 1958, he captivated audiences with his passionate demonstrations of various cleaning and household products. His distinctive beard, microphone, and signature catchphrases made him an unforgettable figure in late-night television advertising. Mays tragically passed away on June 28, 2009.

Beyond OxiClean: Products Promoted by Billy Mays

While OxiClean was arguably his most famous endorsement, Billy Mays promoted a wide array of products throughout his prolific career. His ability to convincingly showcase the effectiveness of these items turned many into best-sellers.

Some of the notable products he promoted include:

  • OxiClean: A versatile oxygen-based stain remover and cleaner.
  • Orange Glo: A line of wood polish and cleaner products.
  • Kaboom: A line of bathroom and household cleaning products, often demonstrated with impressive stain removal.
  • Zorbeez: Super-absorbent towels designed for spills and messes.
  • Mighty Mendit: A flexible adhesive used for repairing various materials.

His unique style of direct-response advertising helped these products achieve widespread recognition and sales success, cementing his legacy as a titan of infomercials.

Billy Mays: A Quick Look

Aspect Detail
Full Name William Darrell Mays Jr.
Born July 20, 1958
Died June 28, 2009
Known For Energetic television direct-response advertisement salesperson (infomercials)
Notable Products OxiClean, Orange Glo, Kaboom, Zorbeez, Mighty Mendit

His Legacy in Direct Response

Billy Mays's impact on direct-response advertising was significant. He perfected the art of the persuasive infomercial, focusing on common household problems and presenting his products as simple, effective solutions. His high-energy delivery and clear demonstrations set a benchmark for the industry. Even after his passing, his infomercials continued to air, and his iconic voice and image remain synonymous with direct-response advertising. For more information on Billy Mays, you can visit his Wikipedia page.