Determining the "best" time to post on Instagram varies, but generally, you should post when your target audience is most active. Based on the provided data, here’s a breakdown of suggested posting times by day:
Optimal Instagram Posting Times
The following table summarizes the best times to post on Instagram, according to the reference data:
Day | Best Times |
---|---|
Monday | 11 am and 1 am |
Tuesday | 11 am and 1 am |
Wednesday | 9 am, 2 pm, and 6 pm |
Thursday | 7 am, 2 pm, and 9 pm |
Friday | 7 am, 12 pm to 1 pm, and 8 pm to 9 pm |
Saturday | 12 pm to 3 pm |
Sunday | 1 pm to 5 pm |
Considerations:
-
Consistent Posting: While these times offer a general guideline, it’s essential to remain consistent with your posting schedule to maintain audience engagement.
-
Experimentation: Test different posting times within these ranges and analyze your Instagram analytics to identify peak engagement periods specific to your account.
-
Audience Analysis: Use Instagram's built-in analytics tools to understand when your followers are most active. This data is the most accurate for your specific audience.