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What is the best time to post on Instagram?

Published in Instagram Marketing 1 min read

Determining the "best" time to post on Instagram varies, but generally, you should post when your target audience is most active. Based on the provided data, here’s a breakdown of suggested posting times by day:

Optimal Instagram Posting Times

The following table summarizes the best times to post on Instagram, according to the reference data:

Day Best Times
Monday 11 am and 1 am
Tuesday 11 am and 1 am
Wednesday 9 am, 2 pm, and 6 pm
Thursday 7 am, 2 pm, and 9 pm
Friday 7 am, 12 pm to 1 pm, and 8 pm to 9 pm
Saturday 12 pm to 3 pm
Sunday 1 pm to 5 pm

Considerations:

  • Consistent Posting: While these times offer a general guideline, it’s essential to remain consistent with your posting schedule to maintain audience engagement.

  • Experimentation: Test different posting times within these ranges and analyze your Instagram analytics to identify peak engagement periods specific to your account.

  • Audience Analysis: Use Instagram's built-in analytics tools to understand when your followers are most active. This data is the most accurate for your specific audience.