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How is Asset Allocation Different from Diversification?

Published in Investment Strategy 4 mins read

Asset allocation and diversification are fundamental investment strategies often used interchangeably, but they represent distinct, though complementary, approaches to managing investment risk and return. The core difference lies in their scope and focus: asset allocation is a high-level strategic decision about distributing investments across broad categories, while diversification is the broader practice of spreading investments to reduce risk, both across and within those categories.

Understanding Asset Allocation

Asset allocation is the strategic process of deciding how to distribute your investment capital across various types of assets, known as asset classes. As the reference states, "When it comes to investing, asset allocation is the equivalent of deciding how many of your eggs you're going to put into how many different baskets—or asset classes." This involves determining the proportion of your portfolio to be invested in categories like:

  • Stocks (Equities): Representing ownership in companies, offering growth potential but higher volatility.
  • Bonds (Fixed Income): Loans to governments or corporations, generally more stable but with lower returns than stocks.
  • Cash Equivalents: Highly liquid, short-term investments offering minimal risk.
  • Alternative Investments: Such as real estate, commodities, or private equity, which can offer diversification benefits and different risk-return profiles.

The decision of asset allocation is typically based on an investor's time horizon, risk tolerance, and financial goals. For example, a younger investor with a long time horizon might opt for a more aggressive allocation (e.g., 80% stocks, 20% bonds), while someone nearing retirement might choose a more conservative one (e.g., 40% stocks, 60% bonds).

Understanding Diversification

Diversification is the practice of spreading investments to minimize risk. According to the reference, "Diversification is the spreading of your investments both among and within different asset classes." This strategy aims to reduce the impact of any single investment's poor performance on the overall portfolio. If one investment performs poorly, others may perform well, balancing out the portfolio's returns.

Diversification goes beyond just asset allocation by also focusing on spreading investments within asset classes. Examples include:

  • Within Stocks:
    • Investing in companies across various industries (e.g., technology, healthcare, consumer goods).
    • Including companies of different market capitalizations (large-cap, mid-cap, small-cap).
    • Spreading investments geographically (domestic and international stocks).
  • Within Bonds:
    • Investing in bonds with different maturities (short-term, intermediate-term, long-term).
    • Including bonds from various issuers (government, municipal, corporate).
    • Considering bonds of different credit ratings.

Key Differences at a Glance

While both concepts aim to manage risk and enhance returns, their distinct focuses can be summarized as follows:

Feature Asset Allocation Diversification
Primary Focus Strategic decision on distributing investments among broad asset classes. Spreading investments to reduce risk, both among and within asset classes.
Scope Top-down, high-level portfolio structure. Broader, includes both strategic class distribution and granular spreading within classes.
Objective Determine overall risk/return profile of the portfolio. Reduce unsystematic (specific) risk; smooth out returns.
Analogy Deciding how many eggs into how many baskets. Spreading eggs across many different types of baskets and also spreading them within each basket.

Practical Insights

  • Asset Allocation as the Foundation: Your asset allocation decision sets the stage for your portfolio's overall risk and return potential. It's the strategic blueprint.
  • Diversification as the Implementation: Once you've decided on your asset allocation, diversification helps you execute that strategy effectively by reducing specific risks. For instance, if you decide on a 60% stock allocation, diversification guides you on how to invest that 60%—not just in one company or sector, but across many.
  • Interconnectedness: You cannot effectively diversify without first considering your asset allocation. Similarly, a well-thought-out asset allocation naturally leads to a degree of diversification among asset classes. However, true diversification requires granular spreading within those classes as well.

In essence, asset allocation is about the strategic mix of different investment types to meet your long-term goals, while diversification is the tactical spreading of investments to minimize specific risks within that strategic framework.